10 years ago, I started a “lifestyle blog” - although, at that time, I think it wasn’t a term yet. I would share cool products, art, links and eventually would host sponsors - etsy shop owners, jewelry makers, etc from all around the world (I still regret, to this day, letting it slide). I found SO much joy in “meeting” the creators, telling their stories and advocating for small business shopping. It soon became a dream to open my own concept store to showcase independent and emerging designers (for about 5 years I couldn’t sleep because I was thinking about it and wanting it so badly!). Finally, after saving money for a really long time the universe found a small space for me right under my apartment and I knew it was time. I had to sign the papers immediately (aka pay for the space immediately) and spent ALL my spare time (I also work 80% in the corporate world) hustling to brand, design source packaging and fill the shop with stock, set up and manage social media, figure out a business structure/taxes and navigate shipping for the online store (and all of this mostly in German, which was not fun, I tell you!). I had no idea what I was doing but 3 months later it all came together and my store, Hey That’s Nice, was finally up and running (only on Saturdays) here in Luzern on a lovely street in the city called Bruchstrasse. I’ve learned A LOT, loved every
minute of being there and have met so many incredible creators and customers. I’ve also realized that I can’t do it alone anymore and so am searching for a shared space and/or someone to collaborate with. In the meantime, my passion for independent design has only grown. How amazing is it that we can buy items that are lovingly and passionately made by a human (and not in a factory who knows where), that the money we spend is supporting a small business (and not a huge conglomerate) and that we can feel proud and peaceful for having supported another human being. It’s my mission to showcase brands and concept stores, to tell their stories, to encourage a more intentional buying/spending society and finally, to appreciate artisans and creators who are sharing their creative gifts with the world.